
Blog Visual Refresh Part 2: The Visual Refresh — Colours, Wolves and Series Design
How I built a visual identity for the Highland Rift Pack from the covers up — colours, a series mark, and why social and the website need different rules.
Inkfeather Pages is where I share the messier, more honest side of writing life — drafting, revising, the odd garden-fatigued Sunday, and everything in between. Expect notes from the desk, behind-the-scenes glimpses of works in progress, and the occasional ramble about what it actually takes to finish a novel.
Jemma Weir is a Scottish indie author of paranormal romance and urban fantasy with bite: magic is messy, love is fierce, and family means everything. Fantasy was her first love. Now she writes the kind of stories she always wanted to read — gritty, heartfelt, and just a little unhinged.

How I built a visual identity for the Highland Rift Pack from the covers up — colours, a series mark, and why social and the website need different rules.

Why author brand design needs a system, not a mood board: how I built one consistent visual identity that flexes across series, site and social.
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